Green Supply Chains and Digital Platforms

Abstract

This article examines how digital platforms can be strategically integrated into supply chains to foster environmental and operational sustainability. Using a qualitative approach based on thematic coding, 38 academic and technical documents were systematized to identify established sustainable practices, enabling digital technologies, and key synergies between both dimensions. The results show that sectors such as agribusiness and food lead the adoption of green practices (up to 90%), while technologies like big data (78%) and IoT (72%) are the most frequently used in logistics functions. However, meaningful environmental impacts —such as emission reductions and improved circularity— are only achieved when these tools are integrated into broader sustainability strategies, such as ecological traceability or green route optimization. The study concludes that sustainable digital transformation requires organizational, technological, and cultural conditions, and offers recommendations to strengthen the rol