Uso de Big Data para medir impactos sociales y económicos de políticas públicas
Abstract
Este artículo analiza el uso de Big Data como herramienta estratégica para la evaluación de políticas públicas en economías emergentes. A través de una metodología mixta que combina una revisión sistemática de literatura (2019–2024) y un análisis comparado de casos en Colombia, Perú, Nigeria e Indonesia, se examina cómo los datos masivos permiten mejorar la precisión, rapidez y transparencia en la medición de impactos sociales y económicos. Los resultados evidencian que la aplicación de inteligencia artificial, algoritmos de segmentación y plataformas de datos abiertos ha contribuido a reducir los tiempos de respuesta institucional, optimizar la focalización de intervenciones sociales y fortalecer la confianza ciudadana. Se concluye que el Big Data no solo moderniza los sistemas de monitoreo, sino que redefine la relación entre Estado, datos y ciudadanía.Downloads
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