AI-driven Strategies for Sustainable Business Innovation

Abstract

Artificial Intelligence (AI) is emerging as a key driver of business innovation, especially where sustainability becomes a strategic imperative. This article explores how AI-driven strategies can transform traditional business models toward more sustainable, inclusive, and efficient approaches. A mixed- method approach is adopted, combining a systematic literature review with a comparative analysis of global business cases. The results reveal that companies integrating AI into their processes  not only achieve operational efficiencies but also develop capabilities to address environmental and social goals. An integrative model is proposed to align AI with sustainability principles, enabling more intelligent, resilient, and ethical management. This research provides a conceptual basis for designing technological strategies that align economic growth with sustainable development.